7 Different Types of Content Marketing and How to Apply Them

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In this growing age of digitization, there are various options through which products/service providers can easily reach their targeted audience. Content marketing is a quite popular way among all. The content provides a clear overview of the products and services offered by the businesses.

Are you using content marketing in your business? If not, try to implement it now and expand your business growth.

Somehow, if you face any issue while executing the process, you can have guidance from the Top IT Company in India.

What is Content Marketing?

Content marketing refers to a strategy used to draw, engage, and retain the targeted audience with the help of reliable articles, videos, podcasts, and other means.

Some Benefits of Content Marketing

Helps in Boosting Your Website Traffic

Drives More Sales

Increase Your Social Media Following

Better Customer Service

Create a Brand Personality

Multiple Learning Formats

Let’s discuss the types of content marketing and why it is becoming so popular these days. Through this article, we will learn about the 7 main types of content marketing.

1. Blog Posts

They are one of the effective ways to provide relevant, engaging content to your target audiences and are also considered the most popular type of content marketing. Blog posts help attract organic traffic, increase the number of indexed pages, and also provide your site with more inbound links.

Here are the few things you need to take care of while publishing a blog post:

• Who is the audience, and what is the goal?

• Optimize your blogs as it helps in increasing opportunities to rank better on search engines such as Google. Add keywords and keyword phrases with high search volumes according to your blog posts and find opportunities to work them into your subheadings, title, and content itself. 

• Post blogs on social media to boost your brand’s presence and drive better and more engaging traffic. 

• Try to publish at least two blog posts per month or weekly, depending on the needs of your business

2. Social Media

Social media is one of the most active types of content marketing. It can also help in boosting your content by connecting you with target audiences.

Here are some points, you should consider while posting your content on social media:

• Decide which platforms are best for your product/service and how you can use them for your content.

• Regularly, publish content according to your brand’s voice.

• Be responsive to users’ questions, reviews, and comments.

3. Videos

A video tells a lot about the product and is also one of the most popular types of content marketing right now. In general, the product will be selling more if it is displayed efficiently in the video content. Most buyers get attracted through online videos on various platforms. The video content not only engages people but it can also be used to educate them and lead to conversions.
 
Keep the following points in mind while making video content and publishing it:

• First, decide what your goal is. Awareness, education, entertainment, etc. as a basis of your product decision, customers will make their choice.

• To increase the engagement of users, you have to provide eye-catching, introductory videos at the beginning stages, as well as the how-to or product demonstration videos for those who are closer to the buying stage.

• Videos have proven to increase engagement in the form of emails, social posts, and blogs. 

4. Podcasts

 The podcasts listeners will stick around, as long as your content is valuable and reliable. Here are a few things you need to consider while showcasing your product through Podcasting;

• Why you need to do a podcast and what you can do differently for your customers.

• Make sure you know what’s in the mind of your target audience, what they want to hear, and how you can deliver not just once but over and over again.

• Consider how well you can integrate your products into the podcasts.

5. Case Studies

Case studies are the most effective way to show the quality of your products or services. This type of content marketing helps in building the trust and credibility of your business. 

6. White Papers

If you want to collect information about your customers, one of the best ways to do it is with white papers. It helps in building interest through data.

7. Infographic

Infographics can help you in two ways, by effectively communicating helpful information about an interesting topic and by promoting your brand in an easily understandable form. These types of visual assets help you build trust among potential customers, and they’re easily integrated with other types of content marketing like blogs, social media, and white papers.

The best part, they’re highly shareable, which can quickly spread your reach to new audiences. 
 
Here are some of the points to be considered:

1. Pick a highly relevant topic for your target audience.

2. Collect interesting and updated information about your case.

3. Invest in good design to make the infographic attractive and useful.

4. Create blogs, social media graphics, and other content around your infographics.

That’s all for now! If you still face any issues while doing content marketing, you can have guidance from the best Digital Marketing Agency in Chandigarh Tricity.

If you wish to contribute to our blog, please email us on morhadotsan@gmail.com.

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