Keyword research is the process of finding and analyzing
keywords that have high search volume and low competition and can be used to
optimize content for better visibility. It is an invaluable tool for improving
your Medium content™s visibility, as it makes it easier for people to find you
on the platform. By targeting keywords with high-volume searches, you can
increase traffic to your content by appearing at the top of Google or other
search engine results pages (SERPs). Additionally, using related keywords helps
ensure that your content reaches a wider audience since they may not
necessarily use the exact same terms when searching. With keyword research, you
can craft more effective titles and descriptions that will help draw attention
from potential readers.
Getting Started With Keyword Research
When it comes to keyword research, the first step is to
identify keywords that are relevant to your target audience. To do this, you
can use resources such as SEMrush and Google Keyword Planner. These tools
provide insights into what people are searching for in relation to the topics
you write about. By using them, you can hone in on the exact phrases that will
draw readers™ attention and optimize your content for visibility.
Once you have identified some potential keywords that apply
to your niche or topic, it is time to find related terms or variations of these
words that may also be used when people search online. This helps expand your
reach, as different users may not always search using exactly the same terms,
but they would still benefit from seeing your content if it contains related
words. Additionally, targeting a broader range of key phrases increases the
chances of appearing near the top of SERPs since there will be fewer
competitors using those specific terms.
Finally, once you have gathered all of this information
about likely-to-be successful keywords, you should craft titles and
descriptions around them so that more readers can discover your work through
organic searches on Medium or other platforms like Google. This involves
including both targeted primary keywords as well as any related secondary ones
that could bring additional traffic while reinforcing relevancy at the same
time, thereby increasing engagement with potential readers!
Using Keywords to Craft your Content
Once you have identified the relevant keywords to target, it
is important to use them strategically in order to optimize your content. This
involves creating titles and descriptions that are both search engine optimized
(SEO) as well as engaging for potential readers. When crafting titles, try to
include primary keywords at the beginning of the title while avoiding
œclickbait phrases, which could lead people away from your work rather than
towards it. Additionally, secondary related keywords can also be used
throughout a piece of content or within its description in order to reinforce
relevancy and draw attention from browsers who may not have initially searched
using those terms specifically.
In addition to SEO-friendly titles and descriptions,
optimizing your content with other strategies, such as including internal links
or adding images or videos, can help boost visibility on Medium. Internal links
direct readers around your page so they don™t become overwhelmed by too much
written text, thus increasing engagement time spent on your post, which will
signal higher value when algorithms consider ranking you among other pieces of
content. Finally, utilizing visuals such as pictures or videos gives an
additional glimpse into what people can expect before reading any further,
making them more likely to click through and explore further!
Tracking your Keyword Performance
Once you have identified the keywords that are best suited
for optimizing your content for visibility, it is important to track their performance
over time. This can be done by creating a tracking spreadsheet in which each
keyword™s data can be stored and updated on a regular basis. This will help you
identify any changes in rankings or search volume so that adjustments can be
made as needed. Additionally, analytics tools such as Google Search Console or
other third-party programs can also provide useful insights into how specific
keywords are performing; this includes metrics such as average position,
click-through rate (CTR), and number of impressions within SERPs.
To further evaluate the success of particular terms, it is
beneficial to utilize A/B testing techniques, where two versions of an article
containing different keywords or phrases are published simultaneously and their
performance is compared against one another. This allows you to gain an
understanding of what works best with your target audience since users may
react differently depending on the language used when searching online, thus
providing valuable insight into which words should be targeted more heavily
moving forward.
Ultimately, tracking your keyword performance helps create a
better picture of how users find and interact with your content on Medium,
allowing you to make necessary improvements while ensuring maximum exposure for
all your hard work!
Utilizing other Content Distribution Channels
Sharing content on social media platforms has become an
essential part of any content marketing strategy. Not only does it allow for
your content to be seen by a larger audience, but it also builds relationships
with those potential readers and gives them the opportunity to engage in
conversations around the topics you write about. Platforms such as Facebook,
Twitter, Instagram, and LinkedIn are great places to start when attempting to
distribute Medium posts; these sites can help provide additional exposure while
further increasing engagement levels. Additionally, having followers share or
comment on your post will increase its visibility even more, as people™s
friends and connections may then see what is being discussed, drawing in even
more potential readers!
Another approach for distributing content outside of Medium
is through influencers. Influencers are people who have large followings online
due to their expertise or authority within certain subjects or industries;
these individuals often have dedicated fans who trust their opinions, which
makes them powerful resources when trying to reach new audiences. Reaching out
to relevant influencers (either directly or through companies that specialize
in this type of work) can lead to collaborations where they promote your work
via their own channels, giving you access to hundreds if not thousands of
prospective readers without having to do much extra work yourself!
Finally, another effective way of getting people interested
in reading your articles involves submitting them to relevant subreddits on
Reddit (r/Medium). This allows users within those communities who may already
be passionate about a certain topic the chance to discover something new,
potentially bringing some additional attention to what you wrote! Subreddits
tend to be very active, so make sure that each submission follows whatever
rules the moderators have set up before posting anything there; doing otherwise
could lead to censure from other users as well as possible account suspensions
depending on how serious the violation was deemed.
Conclusion
Keyword research is essential for the visibility of content
on Medium or any other platform. It helps ensure that potential readers can
discover your work through organic searches and encourages higher engagement
rates, which often result in increased views. Additionally, utilizing related
terms alongside primary keywords can help increase the reach of a post even
further, as users may not always search using exact phrases but could still
benefit from seeing your piece if it contains related words. Moreover, tracking
keyword performance over time will give you an understanding of what works best
with your target audience; this can be done through analytics tools such as
Google Search Console or A/B testing two versions of an article containing
different keywords or phrases. Finally, sharing content on social media
platforms and collaborating with influencers are great ways to further increase
exposure outside of Medium, while submitting posts to relevant subreddits gives
passionate communities within Reddit a chance at discovering something new! All
these strategies combined should help create an effective approach towards
optimizing content for maximum visibility, enabling more people to find and
appreciate all the hard work you put into each piece!
If you wish to contribute to our blog, please email us on morhadotsan@gmail.com.
