Top Event Marketing Strategies and Ideas

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Every business and organisation has the same goal – create buzz and engage the audience. While that might sound simple and straightforward, it is actually a complex and nuanced process that takes time and some money. To achieve specific goals, event marketing is a crucial component.

All sorts of business events can profit from a successful marketing strategy. Be it a corporate conference, a product launch, or a music festival, a good marketing strategy can turn empty seats into a sold-out gathering. Keep reading and learn all about the best event marketing strategies and ideas.

 

Leverage Social Media Platforms

In today’s day and age, social media is one of the most powerful tools when it comes to any kind of marketing. Event marketing too can benefit highly from social media platforms such as Facebook, Instagram, and LinkedIn.

Utilising social media is a quick way to reach a broad audience and interact with potential event attendees. For instance, you could create pages for attendees to RSVP and share the event further. You could also start some unique event hashtag campaigns that will both create buzz and allow you to track the online conversation.

Collaboration with influencers will promote your event to a larger group of people as well. Live streaming is another way social media can come in handy in event marketing. You could use live video features to give sneak peeks during preparations or broadcast key moments on the big day.

 

Email Marketing

There are several ways to utilise email in your event marketing strategy. Firstly, it’s a great way to segment your audience. You can send targeted emails to different segments of your audience. It’s easy to pick the right content for everyone, once you analyse their past interests and behaviour.

Next, you can send personalised invitations. To make your attendees and the recipients of the emails feel valued and important, you can send out personalised invitations. Don’t forget to send follow-ups as well to further show your respect and appreciation.

Setting up automated email reminders will come in handy once all the serious preparations start. As the event day approaches, you could start sending out these emails and stay organised throughout the entire process. Email event marketing offers another valuable opportunity – providing early bird discounts and special offers for your email subscribers.

 

Content Marketing

High-quality content marketing is another great way to attract and engage audience. Effective content marketing strategy includes several important aspects. Firstly, writing blog posts about the event should be high on your list of priorities.

Make sure to include blog posts about event details, speaker profiles, and highlights with useful pieces of information. Then, make sure to include some video content. Promotional videos and speaker interviews can help increase interest in the event and start a conversation. Furthermore, you can include some behind-the-scenes footage into your campaign as well.

Finally, infographics will further strengthen your successful event marketing campaign. As long as the infographics are made in an easy-to-digest format, they should be of great help. Here, you can present things such as schedules, statistics, or benefits of attending.

 

Partner with Sponsors and Media

Another way to turn your event into a huge hit is to collaborate with sponsors and media. This is a great way to increase your event’s reach and credibility. Working with reliable sponsors will make it easy to co-create valuable marketing materials and leverage their network for promotion.

Media coverage is pretty important if you want to reach a significant amount of people. Partner with relevant media outlets and secure coverage before, during, and after the event. You could benefit vastly from press releases, interviews, and sponsored articles.

Cross-promotional activities with sponsors and partners will also help engage the audience. Joint social media campaigns or email blasts are just some of the ideas that will help you meet the goals you have set for your event.

 

Include Interactive Experiences

Engaging attendees with interactive experiences is a secure way to host an unforgettable event. Elements of gamification can turn any event into a fun gathering. For instance, scavenger hunts, leaderboards, and reward systems are all valuable.

Developing an event app where attendees can take part in live polling, Q&A sessions, and networking opportunities is also perfect for event promotion. You can also utilise virtual and augmented reality to create buzz around the event.

Virtual tours, product demonstrations, and interactive exhibits can all be done with modern technology.

 

Utilise Event Management Software

The event planning process can turn out to be pretty stressful. A quick way to streamline the process and to get some weight off your shoulders is by utilising event management software. Thanks to the software, you can easily handle online registration and ticketing.

You can also leverage analytic tools to track audience engagement and gather invaluable feedback. That way, you can properly measure the event’s success.

CRM integration can help your campaign as well. With customer relationship management (CRM), you can track data and use it for nurturing meaningful relationships with your audience after the event.

 

Post-Event Engagement

Finally, it’s important to remember that the promotion doesn’t stop once the event is done. A good organiser knows that building long-term relationships with the audience consists of maintaining engagement.

A follow-up survey is perfect for gathering feedback and insights for your future events. Make sure to share all event highlights and recordings of the event for future event attendees. You could also share key takeaways through email newsletters and social media.

That way, you’ll build a serious network and connect with, not just your audience, but also potential partners in the future.

 

Conclusion

Hosting a business event is a daunting task. However, good preparation can save you a lot of trouble and it can make your event a huge hit. Thanks to these tips, you can tailor a marketing campaign perfect for the event you’re hosting.

Make sure to start your preparations on time and utilise everything you can to engage audience and promote your brand. Start with social media and work your way through media. Don’t forget to follow up after the event and secure a bright business future!

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