Every business and organisation has the same goal – create
buzz and engage the audience. While that might sound simple and
straightforward, it is actually a complex and nuanced process that takes time
and some money. To achieve specific goals, event marketing is a crucial
component.
All sorts of business events can profit from a successful
marketing strategy. Be it a corporate conference, a product launch, or a music
festival, a good marketing strategy can turn empty seats into a sold-out
gathering. Keep reading and learn all about the best event marketing strategies
and ideas.
Leverage Social Media Platforms
In today’s day and age, social media is one of the most
powerful tools when it comes to any kind of marketing. Event marketing too can
benefit highly from social media platforms such as Facebook, Instagram, and
LinkedIn.
Utilising social media is a quick way to reach a broad
audience and interact with potential event attendees. For instance, you could
create pages for attendees to RSVP and share the event further. You could also
start some unique event hashtag campaigns that will both create buzz and allow you to track the online
conversation.
Collaboration with influencers will promote your event to a
larger group of people as well. Live streaming is another way social media can
come in handy in event marketing. You could use live video features to give
sneak peeks during preparations or broadcast key moments on the big day.
Email Marketing
There are several ways to utilise email in your event
marketing strategy. Firstly, it’s a great way to segment your audience. You can
send targeted emails to different segments of your audience. It’s easy to pick
the right content for everyone, once you analyse their past interests and
behaviour.
Next, you can send personalised invitations. To make your
attendees and the recipients of the emails feel valued and important, you can
send out personalised invitations. Don’t forget to send follow-ups as well to
further show your respect and appreciation.
Setting up automated email reminders will come in handy once
all the serious preparations start. As the event day approaches, you could
start sending out these emails and stay organised throughout the entire
process. Email event marketing offers another valuable opportunity – providing
early bird discounts and special offers for your email subscribers.
Content Marketing
High-quality content marketing is another great way to
attract and engage audience. Effective content marketing strategy includes
several important aspects. Firstly, writing blog posts about the event should
be high on your list of priorities.
Make sure to include blog posts about event details, speaker
profiles, and highlights with useful pieces of information. Then, make sure to
include some video content. Promotional videos and speaker interviews can help
increase interest in the event and start a conversation. Furthermore, you can
include some behind-the-scenes footage into your campaign as well.
Finally, infographics will further strengthen your successful event marketing campaign. As long as the infographics are made in an
easy-to-digest format, they should be of great help. Here, you can present
things such as schedules, statistics, or benefits of attending.
Partner with Sponsors and Media
Another way to turn your event into a huge hit is to
collaborate with sponsors and media. This is a great way to increase your
event’s reach and credibility. Working with reliable sponsors will make it easy
to co-create valuable marketing materials and leverage their network for promotion.
Media coverage is pretty important if you want to reach a
significant amount of people. Partner with relevant media outlets and secure
coverage before, during, and after the event. You could benefit vastly from
press releases, interviews, and sponsored articles.
Cross-promotional activities with sponsors and partners will
also help engage the audience. Joint social media campaigns or email blasts are
just some of the ideas that will help you meet the goals you have set for your
event.
Include Interactive Experiences
Engaging attendees with interactive experiences is a secure
way to host an unforgettable event. Elements of gamification can turn any event
into a fun gathering. For instance, scavenger hunts, leaderboards, and reward
systems are all valuable.
Developing an event app where attendees can take part in
live polling, Q&A sessions, and networking opportunities is also perfect
for event promotion. You can also utilise virtual and augmented reality to
create buzz around the event.
Virtual tours, product
demonstrations, and interactive exhibits can all be done with modern
technology.
Utilise Event Management Software
The event planning process can turn out to be pretty
stressful. A quick way to streamline the process and to get some weight off
your shoulders is by utilising event management software. Thanks to the
software, you can easily handle online registration and ticketing.
You can also leverage analytic tools to track audience engagement
and gather invaluable feedback. That way, you can properly measure the event’s
success.
CRM integration can help your campaign as well. With
customer relationship management (CRM), you can track data and use it for
nurturing meaningful relationships with your audience after the event.
Post-Event Engagement
Finally, it’s important to remember that the promotion
doesn’t stop once the event is done. A good organiser knows that building
long-term relationships with the audience consists of maintaining engagement.
A follow-up survey is perfect for gathering feedback and
insights for your future events. Make sure to share all event highlights and
recordings of the event for future event attendees. You could also share key
takeaways through email newsletters and social media.
That way, you’ll build a serious network and connect with,
not just your audience, but also potential partners in the future.
Conclusion
Hosting a business event is a daunting task. However, good
preparation can save you a lot of trouble and it can make your event a huge
hit. Thanks to these tips, you can tailor a marketing campaign perfect for the
event you’re hosting.
Make sure to start your preparations on time and utilise
everything you can to engage audience and promote your brand. Start with social
media and work your way through media. Don’t forget to follow up after the
event and secure a bright business future!
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