In the modern world, the website's flagship functionality
has to be highly rated. A beautiful site alone is not enough; it also needs to
be quick, user-friendly, and indexed by search engines. This is the point of
site optimization. A good strategy can immensely improve the rank and user
experience, alongside growing the business. For many companies, the first step
towards building an online business is collaborating with a search engine optimization
company in UAE.
1. Optimize Your Images
Unoptimized images can easily be the single largest factor
slowing down your site. By using newer formats like WebP, and compressing
pictures with minimal quality loss, users can reduce file sizes tremendously.
Also, potential users of image rich sites will benefit from images that load
only as they scroll down.
Tools – Imagify (for WordPress, Squoosh), TinyPNG
2. Leverage Browser Caching
With website optimization, caching enables a browser to
store, upon a user’s first visit, subsets of a website, including images,
cascading style sheets (CSS), and JavaScript (JS) files. This enhances meeting
speed, as the browser does not have to retrieve and load these files. Headers
of expiration can be configured to manage the duration of file caching.
Tools: W3 Total Cache (WordPress Plugin), LiteSpeed Cache
(WordPress Plugin)
3. Minify CSS, JavaScript, and HTML
In the case of coded documents, additional characters (like
comments and blank spaces) which do not perform and do not affect the function
of the code should be removed. This process is known as minification and is
akin to decluttering a room, removing everything not needed. This process reduces
the size of the documents, and as a result increases the speed of parsing
performed by the browser.
Tools – Minify (online tool), CSSNano, UglifyJS
4. Improve Your Core Web Vitals
Web vitals by Google are a certain set of elements which
quantify the experience of the user. To improve experience and SEO, these
metrics (Cumulative Layout Shift, First Input Delay, and Largest Contentful
Paint) should be prioritized. The best digital marketing agency in Dubai, aiming for
the best results will make sure these are done right, as it is a primary goal.
Tools: Google Page Speed Insights, and Lighthouse (DevTools
of Chrome)
5. Mobile-First Design
As most of the web traffic comes from mobile devices, it is
now a requirement for businesses to optimize their sites for mobile. Make sure
your site scales properly, and includes proper text sizes, buttons, and layouts
for all screen sizes. It should also work seamlessly on all screen sizes.
Tools: Google Mobile View Checker, Chrome DevTools Device
Emulation
6. Optimize for SEO (on-page and off-page)
Like other components of marketing, search engines have both
on and off site elements. On site pertains to keywords, meta tags, internal
linking, etc. Off site pertains to link-building, social media, etc. Providing
strong SEO groundwork allows your content to be found and ranked highly on
relevant search queries.
Tools: Ahrefs, SEMrush, Moz
7. Implement a Content Delivery Network (CDN)
First, a CDN consists of various servers arranged in various
parts of the world. A CDN caches webpages and delivers them to the customer
from the closest server, cutting down on latency and load times. CDN is very
optimal for webpages which have an audience in different parts of the world.
Tools: Cloudflare, Akamai, Amazon CloudFront
8. Enhance Site Security with HTTPS
Encrypting the connection between a user's browser and the
site server and facilitating a secure and safe communication channel is what
website owners accomplish by using HTTPS. This is also a great way of
establishing a level of confidence with the audience besides building the site
reputation. Moreover, it is an insignificant SEO ranking factor too. Most
browsers will always show a warning for non HTTPS websites and this makes it a
core integral factor that warrants level of confidence for the user.
Tools: Let's Encrypt, SSL Checker
9. Create a Logical Site Structure
Having a site which is structured and organized properly is
not only convenient for the users, but also to the crawlers of the search
engine. Having a clear hierarchy, set of categories and even internal links
will help a browser be easily accessible to a website. Further, it will help
the search engines appreciate the connection between pages, which is great for
the rankings.
Tools: Screaming Frog SEO Spider, Ahrefs Site Audit
10. Choose a Fast and Reliable Web Hosting Provider
When it comes to a website, the web host is the most
important and foundation component. The rest of the optimization will fail if
the host is unreliable and slow. Make sure to get a hosting provider with great
server response times, high uptime guarantees and trainer reputation.
Tools: GTmetrix, WebPageTest (for measuring time before
first server response)
To sum it up, it is indefensible to overlook website
optimization if one aims to remain competitive amongst its peers and fellows.
By following these guidelines, you can optimally address issues pertaining to
site slowness, user experience obstacles, and poor position on search engines.
You would reap the benefits of the optimized site regardless of whether you
handle the tasks by yourself or partner with a web designing company.
If you wish to contribute to our blog, please email us on morhadotsan@gmail.com.
